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Strategic Marketing, by David Cravens, Nigel Piercy
Ebook Free Strategic Marketing, by David Cravens, Nigel Piercy
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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
- Sales Rank: #325861 in Books
- Published on: 2012-06-21
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.20" w x 8.30" l, 2.90 pounds
- Binding: Hardcover
- 672 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very good book to understand in depth each and every aspect ...
By Saleem Thupsee
Very good book to understand in depth each and every aspect marketing. Each concept is described in detail to help the reader understand how to make good use of each and every concept involved in Marketing. Highly recommended for MBA students or professionals researching in this area.
1 of 1 people found the following review helpful.
Do not purchase, Rent only if need be
By Tony M.
Boring, boring, boring. I'm sure there's some good material in there, maybe, but all I notice is a ton of buzzwords and a whole lot of noise. Rent this if you have to, but depending on your professor, I'd skip getting it altogether if possible.
0 of 0 people found the following review helpful.
Worst marketing book
By Amazon Customer
All the case studies from 2000. Great theories, but terrible application concepts and case studies.
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